Paid Advertising That Pays for Itself.
We manage Google, Meta, TikTok, LinkedIn, and YouTube ad campaigns for businesses that want qualified leads and measurable return -- not just more clicks.
$10M+
$10M+ In ad spend managed.
1,000+ campaigns.
Certified across all major platforms.
What Is Paid Advertising
Performance Marketing Backed by Strategy, Data, and Experience
Most businesses that have tried paid advertising have a story that ends the same way: budget spent, phone quiet, agency pointing at impressions. The problem is rarely the platform. It is the strategy, the structure, and the team managing it.
We run paid advertising across every major platform -- Google, Meta, TikTok, LinkedIn, and YouTube -- with one focus: generating revenue and qualified enquiries for our clients. Each platform has different strengths. We match the right channel to your goals, not the other way around.
Every account comes with verified conversion tracking, a live reporting dashboard, and a dedicated account manager. No lock-in contracts.
Precision Targeting
Scalable Growth
Full Transparency
Proven Results
Advertising Platforms
Advertising Strategies Built for Every Stage of Business Growth.
From high-intent Google searches to scroll-stopping social campaigns, we build platform-specific strategies designed to generate qualified leads, sales, and measurable ROI.
Google Ads
Capture high-intent customers actively searching for your products or services. From Search and Display to Shopping and Performance Max campaigns, we build Google Ads strategies focused on conversions, not wasted spend.
Google processes over 8.5 billion searches per day, making it one of the highest-intent advertising channels available.
Best for
Service Businesses
eCommerce
Healthcare
Trades
Professional Businesses
Local Businesses
LinkedIn Ads
Target decision-makers with precision through highly focused B2B campaigns. We use LinkedIn advertising to generate qualified leads, book consultations, and position brands in front of the right professionals.
LinkedIn audiences have 2x the buying power of the average online audience.
Best for
B2B Companies
Consultants
SaaS Businesses
Recruitment Agencies
Professional Service Firms
Facebook Ads
Reach highly targeted audiences with Facebook campaigns built to generate leads, enquiries, and conversions. We combine audience targeting, retargeting, and conversion-focused creatives to help businesses scale efficiently across the Meta ecosystem.
Facebook Ads can reach more than 2.2 billion people globally, making it one of the largest digital advertising platforms available.
Best for
Local Businesses
Service Providers
Healthcare Beauty
Coaches
Real Estate
Events
Instagram Ads
Drive brand awareness and sales with visually engaging Instagram advertising designed for today’s mobile-first audiences. We create scroll-stopping campaigns across Reels, Stories, and Feed placements that turn engagement into action
Over 60% of Instagram users discover new products and brands directly through the platform.
Best for
eCommerce
Hospitality
Beauty
Fitness
Lifestyle
Visually Driven Brands
TikTok Ads
Turn attention into action with short-form video advertising designed for modern consumer behaviour. We help brands create native-feeling campaigns that drive engagement, traffic, and conversions at scale.
TikTok users spend an average of 90+ minutes per day on the platform, creating massive engagement opportunities.
Best for
Lifestyle Brands
Fashion & Beauty
Food
Entertainment
Startups
Consumer Brands
YouTube Ads
Build trust and visibility through strategic video advertising on the world’s second-largest search engine. We create YouTube campaigns that educate, retarget, and convert viewers into customers.
YouTube reaches more than 2.7 billion monthly users worldwide, giving businesses access to one of the largest video audiences online.
Best for
Education Providers
Coaches
Service Businesses
High-ticket Offers
OUR PROCESS
How We Build and Manage Your Paid Advertising
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Step 1
Pixel Audit and Tracking Setup
Audit existing Meta Pixel or install fresh.
Verify standard events, set up Conversions API for server-side tracking, connect to GA4 for cross-channel attribution.
No campaign launches without verified event data.
Step 2
Audience Research and Persona Mapping
Analyse existing customer data, website analytics, and Meta audience insights.
Build three-tier audience map:
cold (interest/demographic/lookalike),
warm (website visitors, video viewers, page engagers),
hot (customer list, recent enquirers).
Step 3
Creative Strategy and Asset Production
Develop creative brief for each campaign based on target audience and objective.
In-house production available via Westend Photography where scoped.
Step 4
Campaign Architecture Build
Full campaign structure in Meta Ads Manager.
2 to 3 ad sets per campaign testing different audience hypotheses.
2 to 3 creative variants per ad set.
Clean structure enabling testing without audience overlap.
Step 5
Ad Copywriting and CTA Optimisation
All ad copy written per audience segment:
cold copy educates and intrigues.
warm copy reminds and reassures.
hot copy creates urgency.
Specific CTAs, not generic Learn More.
Step 6
Launch and Learning Phase Management
Monitor spend, CPM, CTR, and early conversion signals daily.
Avoid significant changes during learning phase.
Budget managed carefully for efficient algorithm learning.
Step 7
Weekly Optimisation and Creative Testing
Budget reallocation from underperforming to overperforming ad sets.
New creative variants introduced regularly.
Every change logged with reason and expected outcome
Step 8
Monthly Reporting and Strategy Review
Report covers: spend, leads or purchases, cost per result, ROAS, creative performance, audience performance, and 30-day forward plan.
What's Included
Everything You Need to Succeed with Meta Ads
No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.
Infrastructure
Meta Business Manager Setup
Full account configuration, Pixel installation, and Conversions API integration for accurate server-side tracking.
Audiences
Custom Audience Builds
Precision audiences built from website visitors, customer lists, video viewers, and page engagers.
Audiences
Lookalike Audience Creation
Algorithmically matched audiences that mirror your highest-value customers at scale.
Campaigns
Full Campaign Build
Campaigns structured across Lead Generation, Conversion, Traffic, and Awareness objectives.
Campaigns
Ad Copywriting
Conversion-focused copy written for every ad variant. Hooks, body, and calls-to-action.
Campaigns
Creative Production Brief
Detailed creative brief and asset guidance so your visuals perform from day one.
Infrastructure
Instant Form Setup
Native lead forms configured and optimised for maximum completion rates inside Meta.
Infrastructure
Catalogue Integration
Product feed connected and dynamic ad templates built for eCommerce retargeting.
Ongoing
Weekly Optimisation
Ongoing bid management, audience refinement, and creative rotation to compound performance.
Ongoing
Monthly Performance Report
A clear, executive-level report covering spend, results, trends, and next-month priorities.
Ongoing
Live Looker Studio Dashboard
Real-time reporting dashboard you can access anytime, no waiting for monthly updates.
Ongoing
Monthly Strategy Call
Dedicated call to align on performance, review creative, and plan the next campaign cycle.
Ready to scale your business with Meta Ads?
Book a free strategy call and get a custom campaign roadmap — no obligation.
FAQs
Common questions.
How much should I spend on Facebook Ads?
For a local service business, $1,000 to $2,500 per month in ad spend is a workable starting range. For eCommerce, budget should be set relative to your revenue targets and average order value.
How is Meta Ads different to Google Ads?
Google captures demand -- people searching for what they need right now. Meta creates demand -- showing people something relevant while they browse. Both have a place in a complete strategy.
What is the Meta Pixel and why does it matter?
The Meta Pixel tracks visitor behaviour on your website and reports it back to Meta, allowing the algorithm to find more people likely to convert. Without a properly configured Pixel, campaigns run blind.
Do you produce the ad creative?
We can produce creative through our in-house team and Westend Photography, or work with assets you supply. Original brand photography consistently outperforms stock images.
How long do Facebook Ads take to work?
New campaigns enter a 1 to 2 week learning phase. Expect stable results from week three onward. Most well-structured campaigns reach performance targets within 60 to 90 days.
Can you run ads on Instagram as well as Facebook?
Yes. Both platforms are managed through Meta Ads Manager. Most campaigns run across both with placement-specific creative.
Related Service
Explore Other Services
Service Locations
Paid Advertising for businesses across Melbourne
Industries
Built for the ambitious.
Our strategies are shaped by hundreds of campaigns across multiple industries, giving us vertical-specific insight into what drives attention, conversion, and retention in different markets.
Healthcare
Patient acquisition and practice growth done compliantly and with measurable results.
Real Estate
From listing promotions to long-term brand authority. Buyers, landlords, and sellers.
eCommerce
Traffic, ROAS, and repeat purchase all three levers, managed together.
Trades & Construction
Booked jobs and qualified enquiries, not vanity clicks from people who'll never convert.
Professional Services
Authority positioning and lead generation for accountants, lawyers, consultants, and coaches.
Education
Enrolment -focused campaigns built around conversion intent.
NDIS & Disability
Ethical, compliant, and measurably effective growth, lead generation for registered providers.
Hospitality
Demand generation that increases bookings and repeat visits.
Work with us
Why West End?
Melbourne-Based Team
An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.
No Lock-In Contracts
Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.
Full-Funnel Ownership
From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.
Transparent Reporting
Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.
Dedicated Account Manager
A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.
AI-Powered Campaigns
Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.
Award-Winning Photography In-House
Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.
In House Podcast Studio
Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.
Ready to scale unreasonably fast?
Book a free strategy call and get a custom campaign roadmap — no obligation.
The growth partner for ambitious brands ready to dominate their digital landscape.
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