LinkedIn Ads for B2B Businesses That Need to Reach the Right People.
We manage LinkedIn advertising campaigns that put your business in front of decision-makers by job title, seniority, industry, and company size -- not just demographics
2x
LinkedIn audiences have 2x the buying power of the average online audience.
What Is linkedin Advertising
B2B Advertising Built for Decision-Makers and Growth
LinkedIn is the only paid advertising platform where you can target by job title, seniority, industry, company size, and professional skills simultaneously. For B2B businesses, professional services firms, recruiters, and anyone selling to decision-makers, this targeting precision is unmatched.
LinkedIn Ads typically cost more per click than Google or Meta. That cost is justified only when the audience quality is right. We build LinkedIn campaigns that reach the specific people who have authority to make purchasing decisions, not just anyone with a company email address.
Precision Targeting
Scalable Growth
Full Transparency
Proven Results
Campaign Types
Three Campaign Types We Run for Melbourne Businesses
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Sponsored Content
linkedin feed
What it is
Native ads appearing in the LinkedIn feed, matching the format of organic posts. Single image, video, carousel, or document ads.
Best for
Brand awareness, thought leadership, lead generation, and driving traffic to your website or landing page.
Expect
Higher CPM than other platforms, but highly qualified impressions. Strong performance when content provides genuine value to the target audience.
Lead Generation Forms
pre-filled form
What it is
LinkedIn's native lead capture format. A pre-filled form opens within LinkedIn when the user clicks. Contact details pulled directly from their LinkedIn profile.
Best for
Professional services, SaaS, recruitment, financial services, and any B2B business offering a consultation, demo, or gated content download.
Expect
High conversion rates due to pre-filled data. Lower friction than sending users to an external landing page.
Message Ads and InMail
Direct messages
What it is
Direct messages delivered to LinkedIn inboxes of targeted professionals. Delivered only when the recipient is active.
Best for
High-value B2B propositions where a direct, personalised message is appropriate. Event invitations, product launches, and executive-level outreach.
Expect
Open rates significantly higher than email. Best results when the message is personalised, concise, and offers clear value to the recipient.
OUR PROCESS
How We Build and Manage Your LinkedIn Campaigns
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Step 1
Audience Definition and Targeting Strategy
Define target job titles, seniority levels, industries, and company sizes.
Build matched audience lists from your CRM or website visitor data where available.
Confirm the audience is large enough to run efficiently on LinkedIn.
Step 2
Campaign Objective and Format Selection
Match campaign objective -- awareness, consideration, or conversion -- to your business goal.
Select ad formats: Sponsored Content, Lead Generation Forms, Message Ads, or a combination.
Step 3
Ad Copy and Creative Production
Write ad copy per audience segment and campaign objective.
LinkedIn ad copy that provides genuine value to the reader consistently outperforms promotional-first approaches.
Creative guidance and asset production brief provided.
Step 4
Campaign Build and Launch
Full campaign structure in LinkedIn Campaign Manager.
Audience targeting applied, bids set, conversion tracking confirmed via LinkedIn Insight Tag.
Conservative launch with daily monitoring in week one.
Step 5
Optimisation and Audience Refinement
Weekly review of delivery, CTR, cost per result, and lead quality.
Audience adjustments based on performance data.
Underperforming ad sets paused; budget reallocated to top performers.
Step 6
Monthly Reporting and Strategy Review
Spend, impressions, clicks, leads or conversions, cost per result, and lead quality assessment.
Monthly strategy call with 30-day forward plan.
What's Included
Everything You Need to Succeed with Meta Ads
No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.
Infrastructure
Meta Business Manager Setup
Full account configuration, Pixel installation, and Conversions API integration for accurate server-side tracking.
Audiences
Custom Audience Builds
Precision audiences built from website visitors, customer lists, video viewers, and page engagers.
Audiences
Lookalike Audience Creation
Algorithmically matched audiences that mirror your highest-value customers at scale.
Campaigns
Full Campaign Build
Campaigns structured across Lead Generation, Conversion, Traffic, and Awareness objectives.
Campaigns
Ad Copywriting
Conversion-focused copy written for every ad variant. Hooks, body, and calls-to-action.
Campaigns
Creative Production Brief
Detailed creative brief and asset guidance so your visuals perform from day one.
Infrastructure
Instant Form Setup
Native lead forms configured and optimised for maximum completion rates inside Meta.
Infrastructure
Catalogue Integration
Product feed connected and dynamic ad templates built for eCommerce retargeting.
Ongoing
Weekly Optimisation
Ongoing bid management, audience refinement, and creative rotation to compound performance.
Ongoing
Monthly Performance Report
A clear, executive-level report covering spend, results, trends, and next-month priorities.
Ongoing
Live Looker Studio Dashboard
Real-time reporting dashboard you can access anytime, no waiting for monthly updates.
Ongoing
Monthly Strategy Call
Dedicated call to align on performance, review creative, and plan the next campaign cycle.
Ready to scale your business with Meta Ads?
Book a free strategy call and get a custom campaign roadmap — no obligation.
FAQs
Common questions.
How much do LinkedIn Ads cost?
LinkedIn Ads typically cost $4 to $12 per click -- significantly more than Google or Meta. The premium is justified by audience quality: you are reaching decision-makers by job title, not just demographics. Most B2B clients start with $1,500 to $3,000 per month in ad spend.
What is LinkedIn Lead Generation and how does it work?
LinkedIn Lead Gen Forms open within LinkedIn when a user clicks your ad, pre-filling their contact details from their profile. This removes the friction of visiting an external landing page and produces significantly higher conversion rates than website-destination campaigns.
Is LinkedIn Ads only for B2B businesses?
Primarily yes. LinkedIn is most effective when you are selling to professionals or decision-makers. For B2C businesses, Meta and Google Ads will almost always deliver better results at a lower cost per lead.
How precise is LinkedIn targeting?
LinkedIn is the only platform where you can simultaneously target by job title, seniority level, industry, company size, and professional skills. For reaching specific decision-makers -- CFOs, HR managers, IT directors -- this precision is unmatched.
How long before LinkedIn Ads produce results?
LinkedIn Ads typically require 4 to 6 weeks to exit the learning phase and produce reliable cost-per-result data. The platform rewards consistency: accounts that run continuously outperform those that switch on and off.
What reporting do I receive?
Live Looker Studio dashboard, monthly written report covering spend, impressions, leads, cost per result, and lead quality. Monthly strategy call included
Related Service
Explore Other Marketing Services
Service Locations
LinkedIn Ads for businesses across Melbourne
Industries
Built for the ambitious.
Our strategies are shaped by hundreds of campaigns across multiple industries, giving us vertical-specific insight into what drives attention, conversion, and retention in different markets.
Healthcare
Patient acquisition and practice growth done compliantly and with measurable results.
Real Estate
From listing promotions to long-term brand authority. Buyers, landlords, and sellers.
eCommerce
Traffic, ROAS, and repeat purchase all three levers, managed together.
Trades & Construction
Booked jobs and qualified enquiries, not vanity clicks from people who'll never convert.
Professional Services
Authority positioning and lead generation for accountants, lawyers, consultants, and coaches.
Education
Enrolment -focused campaigns built around conversion intent.
NDIS & Disability
Ethical, compliant, and measurably effective growth, lead generation for registered providers.
Hospitality
Demand generation that increases bookings and repeat visits.
Work with us
Why West End?
Melbourne-Based Team
An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.
No Lock-In Contracts
Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.
Full-Funnel Ownership
From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.
Transparent Reporting
Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.
Dedicated Account Manager
A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.
AI-Powered Campaigns
Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.
Award-Winning Photography In-House
Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.
In House Podcast Studio
Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.
Ready to scale unreasonably fast?
Book a free strategy call and get a custom campaign roadmap — no obligation.
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