Email Marketing That Works While You Sleep.
We build and manage email programmes that nurture leads, recover abandoned carts, re-engage dormant customers, and generate consistent revenue from your existing database.
ROI
Email marketing delivers an average ROI of $36 for every $1 spent, making it one of the highest-performing digital marketing channels.
What Is Meta Advertising
Reach Customers the Moment They’re Ready to Buy
Many businesses have tried Google Ads and come away with the same story: budget spent, clicks delivered, enquiries missing. The problem is rarely the platform. It is the strategy, the structure, and who is managing it.
Google Ads remains the most intent-driven advertising platform available. When someone types 'emergency plumber Werribee' or 'accountant Hoppers Crossing', they are not browsing. They have a problem and want a solution now. A well-structured campaign places your business in front of them at exactly that moment.
The difference between a campaign that drains your budget and one that generates steady, profitable enquiries is strategy, structure, creative, and ongoing optimisation. That is what our Google Ads team does.
Precision Targeting
Scalable Growth
Full Transparency
Proven Results
Campaign Types
Email Campaigns Built for Retention, Engagement, and Sales
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Welcome and Onboarding Sequences
What it is
Automated 3 to 6 email series triggered when a new subscriber joins or a new customer makes their first purchase. Covers brand introduction, key services or products, social proof, and a first-time offer or CTA.
Expect
Welcome emails average 50 to 60% open rates versus 20 to 25% for standard broadcasts. The highest-ROI automation most businesses can build.
Abandoned Cart Recovery
What it is
Automated 3-email sequence for shoppers who added items to cart but did not complete purchase: immediate reminder, follow-up with social proof, final email with urgency or offer.
Expect
Abandoned cart sequences recover 5 to 10% of abandoned carts on average. For a store with 100 daily abandoned carts at $80 average order value, that is $4,000 to $8,000 per month in recovered revenue.
Re-engagement and Win-Back Campaigns
What it is
Visual and banner ads across 2M+ websites and apps in the Google Display Network. Targeting by audience, interest, website content, and remarketing lists.
Expect
Lower conversion rates than search but critical for brand presence throughout the buying journey. Creative quality is the primary performance variable.
Performance Max
What it is
Google's automated campaign type displaying ads across Search, Display, YouTube, Gmail, and Maps in one campaign. You provide assets and audience signals; Google optimises delivery.
Expect
Budget scaling across channels when correctly configured. Requires skilled audience signal and asset group setup to minimise wasted spend.
YouTube Ads
What it is
Video ads before, during, or alongside YouTube content. Skippable in-stream, non-skippable, bumper, and discovery formats.
Expect
Google Review request emails timed 5 to 7 days after delivery generate response rates of 15 to 25%. This is how businesses grow from 10 to 100+ Google reviews within 12 months.
IN-HOUSE CREATIVE ADVANTAGE
For Email Marketing, most agencies charge separately for creative or use stock imagery. Through Westend Photography and Westend Podcast, we produce commercial photography and video content at our Werribee studio. Campaigns using original, brand-authentic imagery consistently outperform stock-photo campaigns on Display and Performance Max.
OUR PROCESS
How We Build and Manage Your Email Marketing Campaigns
Step 1
List and Platform Audit
Existing email list review: size, engagement rate, deliverability health, domain reputation, and platform configuration.
Step 2
Platform Setup and List Migration
Configure Klaviyo, HubSpot, or Mailchimp.
Create audience segments, suppression lists, and sender domain configuration (DKIM, SPF, DMARC).
Migrate list if changing platforms.
Step 3
Template Design and Brand Alignment
conversion actions verified before launch via GTM:Email templates in your brand style: logo, colour palette, typography, button styles, footer.
Mobile-optimised by default.
Step 4
Automation Build
All agreed automations built with entry triggers, delay logic, conditional branching, and exit conditions.
Step 5
Broadcast Calendar and Copywriting
Monthly broadcast plan, copywriting, design, and scheduling.
A/B tests on subject lines included for every broadcast.
Step 6
Monthly Performance Reporting
Open rate, click-through rate, conversion rate, revenue attributed, unsubscribe rate, and automation performance.
Benchmarked against industry averages.
Step 8
Reporting and Strategy Reviews
Live Looker Studio dashboard.
Monthly 30-minute strategy call.
Quarterly full account review with keyword expansion and channel mix recommendations.
What's Included
Everything You Need to Succeed with Google Ads
No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.
Infrastructure
Full Account Setup or
Audit & Restructure
Build a new Google Ads account properly from the ground up or improve an existing account structure for better performance and scalability.
Infrastructure
Conversion Tracking via GTM
Set up accurate conversion tracking through Google Tag Manager to measure leads, calls, purchases, and campaign performance reliably.
Infrastructure
Landing Page Review
Review landing pages for speed, messaging, user experience, and conversion opportunities to improve ad performance.
Infrastructure
Live Looker Studio Dashboard
Access a real-time reporting dashboard showing campaign performance, conversions, spend, and key marketing metrics.
Audiences
Full Ad Extension Setup
Implement callouts, sitelinks, call extensions, location assets, and more to improve visibility and click-through rates.
Audiences
Keyword Research & Negative Keyword Build
Identify high-intent search terms while filtering irrelevant traffic to improve lead quality and reduce wasted spend.
Campaigns
Ad Copywriting Including Responsive Search Ads
Write conversion-focused ad copy designed to improve relevance, click-through rates, and lead generation.
Campaigns
Campaign Build Across Relevant Types
Create and structure campaigns across Search, Display, Shopping, Performance Max, or YouTube depending on business goals.
Ongoing
Weekly Bid Management & Negative Keyword Additions
Continuously optimise bids and refine targeting to maximise performance and reduce wasted ad spend.
Ongoing
Fortnightly Creative Testing
Test new headlines, descriptions, and creative variations to improve engagement and conversion rates over time.
Ongoing
Monthly Strategy Call & Report
Discuss campaign progress, opportunities, and next-step strategies with your dedicated account manager.. Receive a detailed breakdown of campaign performance, insights, and recommendations for ongoing growth.
Ongoing
Quarterly Account Review
Conduct deeper strategic reviews every quarter to evaluate performance trends, scaling opportunities, and long-term direction.
Ready to scale your business with Google Ads?
Book a free strategy call and get a custom campaign roadmap — no obligation.
FAQs
Common questions.
Which email platform do you use?
We work primarily with Klaviyo, HubSpot, and Mailchimp. Platform recommendation depends on your business type -- Klaviyo is best for eCommerce, HubSpot for service businesses with CRM needs, Mailchimp for simpler broadcast-focused programmes. We assess the right fit during your strategy session.
Does email marketing work with a small list?
Yes. A small, engaged list outperforms a large, disengaged one. Even a list of 500 past customers can generate meaningful revenue through a well-constructed welcome or re-engagement sequence. We build your programme around the list you have while growing it.
How do you ensure emails actually land in inboxes?
We configure sender domain authentication (DKIM, SPF, DMARC) before any campaign goes live, maintain clean suppression lists, and monitor deliverability metrics monthly. Inbox placement is not guaranteed, but proper technical setup and list hygiene eliminate the most common causes of spam folder delivery.
What is the difference between email marketing and marketing automation?
Email marketing typically refers to broadcast campaigns -- newsletters, promotional sends -- and trigger-based sequences. Marketing automation is broader: it includes email, SMS, CRM pipeline automation, and multi-channel workflows. We offer both as separate services that can be combined.
What results can I expect from email marketing?
Welcome sequences average 50 to 60% open rates. Abandoned cart sequences recover 5 to 10% of abandoned carts on average. Broadcast campaigns for engaged lists average 25 to 35% open rates. Specific results depend on your industry, list quality, and offer. We report on revenue attributed to email, not just open rates.
How much does email marketing management cost?
Email marketing management starts from $800 per month for automation maintenance and monthly broadcasts. Full-service setup including platform migration, sequence builds, and template design starts from $2,000 as a one-time setup fee, then a monthly management retainer.
Related Service
Explore Other Westend Digital Services
Service Locations
Email Marketing for businesses across Melbourne
Industries
Built for the ambitious.
Our strategies are shaped by hundreds of campaigns across multiple industries, giving us vertical-specific insight into what drives attention, conversion, and retention in different markets.
Healthcare
Patient acquisition and practice growth done compliantly and with measurable results.
Real Estate
From listing promotions to long-term brand authority. Buyers, landlords, and sellers.
eCommerce
Traffic, ROAS, and repeat purchase all three levers, managed together.
Trades & Construction
Booked jobs and qualified enquiries, not vanity clicks from people who'll never convert.
Professional Services
Authority positioning and lead generation for accountants, lawyers, consultants, and coaches.
Education
Enrolment -focused campaigns built around conversion intent.
NDIS & Disability
Ethical, compliant, and measurably effective growth, lead generation for registered providers.
Hospitality
Demand generation that increases bookings and repeat visits.
Work with us
Why West End?
Melbourne-Based Team
An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.
No Lock-In Contracts
Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.
Full-Funnel Ownership
From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.
Transparent Reporting
Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.
Dedicated Account Manager
A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.
AI-Powered Campaigns
Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.
Award-Winning Photography In-House
Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.
In House Podcast Studio
Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.
Ready to scale unreasonably fast?
Book a free strategy call and get a custom campaign roadmap — no obligation.
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