Facebook Ads for HVAC and Air Conditioning Businesses That Turn Local Attention Into Booked Jobs

Yes, but not for everything. Facebook works well for system replacements, upgrades and planned installs, where the homeowner is deciding over weeks rather than hours. For emergency breakdowns, Google Ads and Google Business Profile will usually outperform it, because someone with no heating in July is searching rather than scrolling. The strongest setups use both channels for the jobs each does best.

Costs vary by suburb, competition, offer, and creative quality. Across all industries, Australian advertisers have recently paid an average cost per lead of around $43 AUD on Facebook, with cost per click averaging under $1 AUD (Superads, 2025 to 2026 data). These are all-industry figures rather than trade-specific ones, so treat them as a directional planning reference, not a guarantee. Cost per lead also matters less in this industry than in most, because job values range so widely.

Real on-site video usually performs best, especially when the technician explains the job in plain language while the footage shows the work and the result. Ducted changeovers are particularly strong because the before-and-after is obvious to anyone. Captions should be burned in, since most people watch with the sound off.

Usually at a reduced level. During a Melbourne heatwave, search demand is doing the work and adding Meta spend to a full diary rarely helps. The shoulder seasons in autumn and spring are where Facebook earns its place, because there is very little search demand to capture and the platform is creating enquiries that would not otherwise exist.

Not as reliably as Google Ads. Someone whose ducted heating has failed is searching, not scrolling. Facebook is better suited to planned work and to building recognition in a service area before a breakdown happens, so that when it does, your business is already familiar.

Yes. Meta is the parent company of Facebook and Instagram, and the advertising platform covers both, along with Messenger placements. Most business owners still say Facebook ads, most of the industry says Meta ads, and they refer to the same system.

Rebate-linked messaging can be effective, because most homeowners do not know the program settings change. We would advise building campaigns around eligibility and timing rather than around a specific dollar figure, since certificate values and program rules move. Any rebate-linked advertising should also be checked against the client's obligations as an accredited provider before it goes live.

Usually because the form is doing no filtering. A lead form with no qualification questions collects everyone who taps, including renters, people outside the service area, and people who are years away from buying. Adding property type, current system, timeframe and postcode questions changes the picture significantly. The other cause is attribution, since Facebook often contributes to enquiries that get recorded as Google or direct.

This is still being finalised as Westend Digital's service scope for this offer. It will be confirmed and updated on this page before publishing, rather than answered ahead of that decision.

No. Westend Digital does not lock clients into long-term contracts. Campaigns are reviewed and reported on regularly, so the decision to continue is based on results.