NDIS Registered Provider
Around Clock Care.
Project Overview
Around the Clock Care Services engaged Westend Digital to elevate their digital presence and streamline how they connect with NDIS participants, families, and support networks. Their mission-driven approach needed to be clearly communicated through a high-converting website and strategic social media presence that truly reflected the care, trust, and support they deliver every day.
Our objective was to develop a website and digital strategy that would:
⦁ Improve user experience (UX)
⦁ Make lead capture seamless
⦁ Showcase their comprehensive list of services
⦁ Build trust through testimonials
⦁ Integrate social media touchpoints
⦁ Align all content with their core mission and values
Every account comes with verified conversion tracking, a live reporting dashboard, and a dedicated account manager. No lock-in contracts.
Advertising Platforms
What We Delivered
From high-intent Google searches to scroll-stopping social campaigns, we build platform-specific strategies designed to generate qualified leads, sales, and measurable ROI.
Website & UX Development
Designed and launched a clean, user friendly website for mobile and desktop.
Implemented lead generation forms across key service pages.
Developed clear navigation for each NDIS service offering.
Included real participant testimonials to build trust.
Integrated live chat and social links to lift engagement.
Service Listing & Messaging
Presented a full suite of services including Support Coordination, Plan Management, Daily Living Assistance, and Community Access.
Wrote informative descriptions aligned with NDIS terminology and participant understanding.
Social Media Strategy & Content
Built a cohesive content calendar reflecting compassion, trust, and empowerment.
Designed graphics and scheduled educational, inspirational, and service content across Facebook, Instagram, and LinkedIn.
Highlighted team members, success stories, care tips, and industry updates.
Managed scheduling and reporting for consistency and performance.
Marketing Advertisement
Designed and launched a clean, user friendly website for mobile and desktop.
Implemented lead generation forms across key service pages.
Developed clear navigation for each NDIS service offering.
Included real participant testimonials to build trust.
Integrated live chat and social links to lift engagement.
Outcome
Around the Clock Care Services now has a streamlined digital presence that reflects their high standard of care.
The website acts as both an informational hub and a lead generation engine, while their social media channels are consistent, engaging, and purpose-driven.
Impact
Increased website conversions from inquiries due to well-placed lead forms and improved UX.
Enhanced online visibility with SEO-friendly service pages and keyword-optimized content.
Strengthened brand credibility through authentic testimonials and regular, professional social media content.
Created alignment between visual identity, tone of voice, and the organization’s mission to empower people with disabilities.
OUR PROCESS
How We Build and Manage Your Paid Advertising
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Step 1
Pixel Audit and Tracking Setup
Audit existing Meta Pixel or install fresh.
Verify standard events, set up Conversions API for server-side tracking, connect to GA4 for cross-channel attribution.
No campaign launches without verified event data.
Step 2
Audience Research and Persona Mapping
Analyse existing customer data, website analytics, and Meta audience insights.
Build three-tier audience map:
cold (interest/demographic/lookalike),
warm (website visitors, video viewers, page engagers),
hot (customer list, recent enquirers).
Step 3
Creative Strategy and Asset Production
Develop creative brief for each campaign based on target audience and objective.
In-house production available via Westend Photography where scoped.
Step 4
Campaign Architecture Build
Full campaign structure in Meta Ads Manager.
2 to 3 ad sets per campaign testing different audience hypotheses.
2 to 3 creative variants per ad set.
Clean structure enabling testing without audience overlap.
Step 5
Ad Copywriting and CTA Optimisation
All ad copy written per audience segment:
cold copy educates and intrigues.
warm copy reminds and reassures.
hot copy creates urgency.
Specific CTAs, not generic Learn More.
Step 6
Launch and Learning Phase Management
Monitor spend, CPM, CTR, and early conversion signals daily.
Avoid significant changes during learning phase.
Budget managed carefully for efficient algorithm learning.
Step 7
Weekly Optimisation and Creative Testing
Budget reallocation from underperforming to overperforming ad sets.
New creative variants introduced regularly.
Every change logged with reason and expected outcome
Step 8
Monthly Reporting and Strategy Review
Report covers: spend, leads or purchases, cost per result, ROAS, creative performance, audience performance, and 30-day forward plan.
What's Included
Everything You Need to Succeed with Meta Ads
No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.
Infrastructure
Meta Business Manager Setup
Full account configuration, Pixel installation, and Conversions API integration for accurate server-side tracking.
Audiences
Custom Audience Builds
Precision audiences built from website visitors, customer lists, video viewers, and page engagers.
Audiences
Lookalike Audience Creation
Algorithmically matched audiences that mirror your highest-value customers at scale.
Campaigns
Full Campaign Build
Campaigns structured across Lead Generation, Conversion, Traffic, and Awareness objectives.
Campaigns
Ad Copywriting
Conversion-focused copy written for every ad variant. Hooks, body, and calls-to-action.
Campaigns
Creative Production Brief
Detailed creative brief and asset guidance so your visuals perform from day one.
Infrastructure
Instant Form Setup
Native lead forms configured and optimised for maximum completion rates inside Meta.
Infrastructure
Catalogue Integration
Product feed connected and dynamic ad templates built for eCommerce retargeting.
Ongoing
Weekly Optimisation
Ongoing bid management, audience refinement, and creative rotation to compound performance.
Ongoing
Monthly Performance Report
A clear, executive-level report covering spend, results, trends, and next-month priorities.
Ongoing
Live Looker Studio Dashboard
Real-time reporting dashboard you can access anytime, no waiting for monthly updates.
Ongoing
Monthly Strategy Call
Dedicated call to align on performance, review creative, and plan the next campaign cycle.
Ready to scale your business with Meta Ads?
Book a free strategy call and get a custom campaign roadmap — no obligation.
Testimony
Working with Westend Digital has been such a smooth experience. Imran and Ali really took the time to understand Around Clock Care and created a website that feels professional, clear and welcoming. They also manage our social media with great care, keeping everything consistent and engaging. I’m so happy with the results and the ongoing support. Marian Sheikh Co-director of Around Clock Care Working with Westend Digital has been such a smooth experience. Imran and Ali really took the time to understand Around Clock Care and created a website that feels professional, clear and welcoming. They also manage our social media with great care, keeping everything consistent and engaging. I’m so happy with the results and the ongoing support.
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Work with us
Why West End?
Melbourne-Based Team
An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.
No Lock-In Contracts
Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.
Full-Funnel Ownership
From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.
Transparent Reporting
Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.
Dedicated Account Manager
A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.
AI-Powered Campaigns
Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.
Award-Winning Photography In-House
Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.
In House Podcast Studio
Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.
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