Google Ads Management That Pays for Itself.
We We manage Search, Shopping, Display, YouTube, and Remarketing campaigns for businesses that want qualified leads and measurable return -- not just more clicks.
8.5B
Google processes over 8.5 billion searches per day, making it one of the highest-intent advertising channels available.
What Is Meta Advertising
Reach Customers the Moment They’re Ready to Buy
Many businesses have tried Google Ads and come away with the same story: budget spent, clicks delivered, enquiries missing. The problem is rarely the platform. It is the strategy, the structure, and who is managing it.
Google Ads remains the most intent-driven advertising platform available. When someone types 'emergency plumber Werribee' or 'accountant Hoppers Crossing', they are not browsing. They have a problem and want a solution now. A well-structured campaign places your business in front of them at exactly that moment.
The difference between a campaign that drains your budget and one that generates steady, profitable enquiries is strategy, structure, creative, and ongoing optimisation. That is what our Google Ads team does.
Precision Targeting
Scalable Growth
Full Transparency
Proven Results
Campaign Types
Seven Campaign Types We Run for Melbourne Businesses
Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.
Search Ads
Google results
What it is
Text ads shown at the top of Google results when someone searches a keyword matching your campaigns. You pay per click only.
Best for
Service businesses seeking high-intent leads. Trades, healthcare, professional services, NDIS, education.
Expect
Immediate visibility. Qualified enquiries from day one with correct structure. Significant improvement by months two to three.
Shopping Ads
Google Merchant Center
What it is
Product listings at the top of Google results and the Shopping tab. Each listing shows product image, title, price, and retailer name via Google Merchant Center.
Best for
Online retailers with a product catalogue. Businesses where visual appeal and pricing drive purchase decisions.
Expect
Higher click-through rates than text ads for product searches. Strong performance when paired with high-quality product photography.
Display Ads
Google Display Network
What it is
Visual and banner ads across 2M+ websites and apps in the Google Display Network. Targeting by audience, interest, website content, and remarketing lists.
Best for
Brand awareness, remarketing to engaged audiences, businesses with longer purchase cycles.
Expect
Lower conversion rates than search but critical for brand presence throughout the buying journey. Creative quality is the primary performance variable.
Performance Max
Google's automated campaign
What it is
Google's automated campaign type displaying ads across Search, Display, YouTube, Gmail, and Maps in one campaign. You provide assets and audience signals; Google optimises delivery.
Best for
Businesses with defined conversion goals and sufficient existing conversion data. Not for brand-new accounts with no data history.
Expect
Budget scaling across channels when correctly configured. Requires skilled audience signal and asset group setup to minimise wasted spend.
YouTube Ads
Video ads
What it is
Video ads before, during, or alongside YouTube content. Skippable in-stream, non-skippable, bumper, and discovery formats.
Best for
Brand storytelling, product demos, and retargeting warm audiences. Businesses with video content or budget to produce it.
Expect
YouTube reaches 18M+ Australians monthly. Skippable ads charge only when viewers watch 30+ seconds -- cost-efficient with strong creative.
Remarketing Ads
high Conversion
What it is
Ads targeted at people who visited your website or began but did not complete an action. Shown across Display, Search, YouTube, and Gmail.
Best for
Every business running paid traffic. Website visitors who did not convert are warm leads already familiar with your brand.
Expect
Often the highest ROAS of any Google campaign type. Conversion rates 2 to 5 times higher than cold traffic.
Local Services Ads
Google Guaranteed
What it is
Pay-per-lead ads appearing above all other Google results for local service queries. Verified businesses display a Google Guaranteed badge. You pay per lead, not per click.
Best for
Trades, healthcare, lawyers, financial advisers, and local service providers. Requires Google verification.
Expect
Exceptionally high-quality leads. One of the fastest ways to generate phone calls from qualified local customers.
IN-HOUSE CREATIVE ADVANTAGE
For Display and YouTube campaigns, most agencies charge separately for creative or use stock imagery. Through Westend Photography and Westend Podcast, we produce commercial photography and video content at our Werribee studio. Campaigns using original, brand-authentic imagery consistently outperform stock-photo campaigns on Display and Performance Max.
OUR PROCESS
How We Build and Manage Your Google Campaigns
Step 1
Account Audit and Baseline Assessment
Full audit of existing account or competitor analysis if starting fresh.
Identify wasted spend, poor keywords, missing negatives, broken conversion tracking, and structural issues.
Step 2
Keyword Research and Search Intent Mapping
Comprehensive research using Google Keyword Planner and SEMrush.
Keywords categorised by intent -- only commercial and transactional get budget.
Negative keyword lists built before launch, not after.
Step 3
Conversion Tracking Setup
All conversion actions verified before launch via GTM:
form submissions
phone call clicks
GA4 imports
No campaign runs without verified conversion data.
Step 4
Campaign Architecture and Ad Copy
Clean structure:
logical groupings
tightly themed ad groups
3 to 5 ad variants per group
15 headlines and 4 descriptions per responsive search ad
full extension setup
Step 5
Landing Page Review and Conversion Optimisation
Page speed, messaging alignment, CTA clarity, and mobile usability reviewed.
New landing pages built by our web team where needed.
Step 6
Launch and Initial Optimisation
Conservative launch with daily search term monitoring, negative additions, bid adjustments, and ad variant testing for the first two weeks.
Step 7
Ongoing Weekly and Monthly Optimisation
Weekly: negatives, bids, CTR, quality scores, ad testing.
Monthly: budget review, impression share analysis, copy refresh, landing page review, competitor monitoring.
All changes logged.
Step 8
Reporting and Strategy Reviews
Live Looker Studio dashboard.
Monthly 30-minute strategy call.
Quarterly full account review with keyword expansion and channel mix recommendations.
What's Included
Everything You Need to Succeed with Google Ads
No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.
Infrastructure
Full Account Setup or
Audit & Restructure
Build a new Google Ads account properly from the ground up or improve an existing account structure for better performance and scalability.
Infrastructure
Conversion Tracking via GTM
Set up accurate conversion tracking through Google Tag Manager to measure leads, calls, purchases, and campaign performance reliably.
Infrastructure
Landing Page Review
Review landing pages for speed, messaging, user experience, and conversion opportunities to improve ad performance.
Infrastructure
Live Looker Studio Dashboard
Access a real-time reporting dashboard showing campaign performance, conversions, spend, and key marketing metrics.
Audiences
Full Ad Extension Setup
Implement callouts, sitelinks, call extensions, location assets, and more to improve visibility and click-through rates.
Audiences
Keyword Research & Negative Keyword Build
Identify high-intent search terms while filtering irrelevant traffic to improve lead quality and reduce wasted spend.
Campaigns
Ad Copywriting Including Responsive Search Ads
Write conversion-focused ad copy designed to improve relevance, click-through rates, and lead generation.
Campaigns
Campaign Build Across Relevant Types
Create and structure campaigns across Search, Display, Shopping, Performance Max, or YouTube depending on business goals.
Ongoing
Weekly Bid Management & Negative Keyword Additions
Continuously optimise bids and refine targeting to maximise performance and reduce wasted ad spend.
Ongoing
Fortnightly Creative Testing
Test new headlines, descriptions, and creative variations to improve engagement and conversion rates over time.
Ongoing
Monthly Strategy Call & Report
Discuss campaign progress, opportunities, and next-step strategies with your dedicated account manager.. Receive a detailed breakdown of campaign performance, insights, and recommendations for ongoing growth.
Ongoing
Quarterly Account Review
Conduct deeper strategic reviews every quarter to evaluate performance trends, scaling opportunities, and long-term direction.
Ready to scale your business with Google Ads?
Book a free strategy call and get a custom campaign roadmap — no obligation.
FAQs
Common questions.
How much should I spend on Google Ads per month?
For a local service business, $1,500 to $3,000 per month in ad spend is a realistic starting point. We recommend a specific budget during your free audit based on your industry CPC rates and competition level.
How long before I see results?
Search campaigns can generate enquiries within the first week. The first 30 to 60 days is an optimisation period. Expect significant improvement between months two and three.
Do I own my Google Ads account?
Yes. Your account is in your name. If you ever leave, you take the account, campaign history, and all data with you. No lock-in.
How does the fee work?
You pay Google directly for ad spend. We charge a separate management fee for strategy, setup, and optimisation. Fully transparent.
What is your approach to conversion tracking?
Setup via GTM before any campaign goes live. We use enhanced conversions for cookie-less attribution. No campaign runs without verified data.
Can you fix an underperforming account?
Yes. We audit, identify structural and strategic problems, and rebuild or restructure before resuming spend.
What industries do you work with?
Healthcare, trades, eCommerce, NDIS, professional services, real estate, education, and hospitality. Each industry has different CPC benchmarks.
What reporting do I receive?
A live Looker Studio dashboard, monthly written report, monthly strategy call, and quarterly account review.
Related Service
Explore Other Paid Advertising Services
Service Locations
Google Ads for businesses across Melbourne
Industries
Built for the ambitious.
Our strategies are shaped by hundreds of campaigns across multiple industries, giving us vertical-specific insight into what drives attention, conversion, and retention in different markets.
Healthcare
Patient acquisition and practice growth done compliantly and with measurable results.
Real Estate
From listing promotions to long-term brand authority. Buyers, landlords, and sellers.
eCommerce
Traffic, ROAS, and repeat purchase all three levers, managed together.
Trades & Construction
Booked jobs and qualified enquiries, not vanity clicks from people who'll never convert.
Professional Services
Authority positioning and lead generation for accountants, lawyers, consultants, and coaches.
Education
Enrolment -focused campaigns built around conversion intent.
NDIS & Disability
Ethical, compliant, and measurably effective growth, lead generation for registered providers.
Hospitality
Demand generation that increases bookings and repeat visits.
Work with us
Why West End?
Melbourne-Based Team
An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.
No Lock-In Contracts
Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.
Full-Funnel Ownership
From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.
Transparent Reporting
Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.
Dedicated Account Manager
A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.
AI-Powered Campaigns
Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.
Award-Winning Photography In-House
Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.
In House Podcast Studio
Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.
Ready to scale unreasonably fast?
Book a free strategy call and get a custom campaign roadmap — no obligation.
The growth partner for ambitious brands ready to dominate their digital landscape.
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