Wedding Audit & Co

Brand StrategyMessagingContent PlanningPaid MediaInfluencer MarketingSEOCrisis Management

Wedding Audit & Co

  • Michelle Lewis

    Founder of Wedding Audit & Co

  • Project Details

    Michelle Lewis approached Westend Digital with a vision to reshape the wedding industry through clarity and transparency. With strong industry expertise already in place, she needed a structured, strategic marketing framework that would allow her to grow intentionally and position her brand for scale.
    Our goal was to create a clear, actionable roadmap that addressed both brand and marketing needs across digital and offline touchpoints.
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What We Delivered

Our strategist, Bree Nicholson, led the development of a tailored, growth-focused marketing strategy. This included:
  • Brand essence and messaging to define tone, voice, and positioning
  • Marketing objectives aligned with long-term growth
  • A digital and social media strategy to guide content across platforms
  • Content pillars focused on education, trust, and inspiration
  • Paid media recommendations to support visibility and ROI
  • Influencer outreach planning for credibility and reach
  • SEO, hashtag optimisation, and engagement tactics
  • A brand-aligned content calendar with consistent voice and themes
  • A proactive crisis management framework
  • KPIs and reporting structure to measure and refine efforts
This framework provided structure, direction, and practical tools that Michelle could apply immediately and adapt as the business grows.

Outcome

Wedding Audit & Co now has a comprehensive strategy that supports clear messaging, targeted growth, and a confident digital presence. The business is equipped with the tools to engage audiences across channels, scale its content, and make data-informed decisions.

 

Impact

The strategy has helped Michelle streamline her brand voice, plan content more efficiently, and align marketing efforts with her broader vision. With clear objectives and actionable plans in place, Wedding Audit & Co is positioned to grow with intention and clarity.

Westend%20Digital

Partnering with Westend Digital was the best decision I made for my brand. They listened, translated my ideas into a clean, confident identity, and built a site that feels intuitive and performs. The process was transparent, timelines were met, and the work simply works. I am seeing stronger enquiries, warmer leads, and a clearer message across every touchpoint.

Michelle Lewis

Accountant, Business Coach, and NLP practitioner
Westend%20Digital

  • Australia

    Level 1, 44 Watton Street
    Werribee, Victoria 3030

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