Kerry Bolton

Brand StrategyMessagingContent PlanningPaid MediaInfluencer MarketingSEOCrisis Management

Kerry Bolton

  •  

    Founder & CEO of Caring Lotus

  • Project Details

    Kerry approached Westend Digital with the ambition to build a brand that could stand out in a highly competitive market. While her services were already trusted, her brand voice and visual identity lacked cohesion. She needed a framework that unified her messaging, design, and content to present a professional, credible, and recognisable presence.

    Our objective was to create a strong brand foundation that established trust, enhanced visibility, and provided clear direction for her ongoing marketing and content efforts.

Michelle Lewis Project

What We Delivered

Our strategist led the development of a tailored, growth-focused marketing strategy. This included:
  • Defined brand essence, tone, and messaging framework
  • Visual identity guidelines for alignment across all touchpoints
  • Marketing objectives designed to strengthen brand visibility
  • Content planning pillars focused on storytelling, education, and authority
  • Social media management strategy to ensure consistent, brand-aligned content
  • Thought leadership strategy to position Kerry as an authority in her industry
Content creation roadmap and calendar for structured planning and delivery This framework provided structure, direction, and practical tools that Michelle could apply immediately and adapt as the business grows.

Outcome

Kerry Bolton’s brand now has a unified identity supported by consistent messaging, a professional visual framework, and a thought leadership strategy that elevates her authority. This has strengthened audience recognition, improved credibility, and provided a clear path for long-term brand growth.


Impact

With her new framework, Kerry has been able to confidently communicate her brand story, establish her expertise as a thought leader, and streamline her content creation across digital channels. This has allowed her to build stronger engagement and trust with her audience.
Westend%20Digital

Western Digital have been doing Caring Lotus’ and my personal brand’s social media for a while now to really get us out there and showcase what we're about which is mainly connection and community and, a lot of social enterprise type movements. Imran has been a force to be reckoned with alongside his team, consistently able to come out, join me on social events with my clients they have had social media posts going up normally within that day, behind them, making reels, etc. so they've been really great.

Kerry Bolton

CEO and Founder of Caring Lotus
Westend%20Digital

  • Australia

    Level 1, 44 Watton Street
    Werribee, Victoria 3030

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