You have been paying for ads to work. Give us 45 DAYS to make them pay you back.

We are Westend Digital. We take Melbourne businesses from burning budget on ads that do nothing, to running campaigns that bring in quality leads and real customers. Your first month of full management is $799. Our standard rate is $1,500. The difference is our way of letting the results do the talking before you commit to anything.

60 seconds to apply  ·  Five spots available this month  ·  Month two onwards at $1,500/mo, only if you choose to continue

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45

days from wasted budget to quality leads

$799

first month. $701 off our standard rate.

100%

done for you. Strategy through to management.

The part where you nod

Running ads that feel like a very expensive experiment with no results?

"I have no idea if my ads are actually doing anything or just making Meta and Google slightly richer." (Spoiler: probably a bit of both.)

"The clicks come in. The enquiries do not. Something is clearly broken and nobody has explained what it actually is."

"My last agency sent me reports every month. Lots of graphs, lots of numbers. Zero additional customers."

"I have heard 'give it more time' so many times I am considering a career in patience coaching."

The honest version: most of these problems are fixable. Wrong targeting, ads pointing to pages that do not convert, no proper tracking, creative that has not been touched in months. None of it is complicated. It just needs someone who actually looks at your account and tells you the truth about what is happening.

What 45 days actually looks like

Four weeks of proper work. One honest conversation at the end.

Week one: we learn your business and fix what is already broken.

One 45-minute strategy call. We go through your current setup, your offer, your customer, and what success actually looks like for you. We audit your existing ads and tell you honestly what is costing you money before we write a single new line of copy.

Weeks two and three: we build and launch everything properly.

Campaign strategy, ad copy, creative direction, audience targeting, and conversion tracking. Built around your specific business and your specific customer, not a template we have used seventeen times before. Nothing goes live without your sign-off.

Week four and beyond: we optimise and you start seeing leads.

Active management, ongoing optimisation, and weekly visibility on performance. No waiting until the end of the month to find out what happened. You see the numbers as they move.

Day 45: full results, full transparency, zero pressure.

We sit down with you and walk through everything. Leads generated, cost per lead, what worked well, what we would do differently in month two. You decide what comes next. Continue at $1,500 per month, or walk away with everything we built. No lock-in, no invoice for what you do not want, no awkward follow-up calls.

The offer in plain numbers

Full management. One transparent price. No asterisks.

Onboarding Month — Full Ads Management

$1,500 standard rate

$799

your first month, then $1,500/mo if you continue

$701

you save month one

Not a cut-down trial. Full strategy, full creative, full management. The reduced rate exists because we would rather earn your long-term business than charge full price before you have seen what we can do.

Everything included in your first month

  • Full audit of your current ads setup and an honest conversation about what it means

  • Campaign strategy built around your business, your customer, and your specific goals

  • Ad copywriting: headlines, body copy, and call to action

  • Creative direction and ad design

  • Audience targeting and complete campaign build

  • Active management and optimisation throughout the month

  • Conversion tracking setup so every result is properly measurable

  • Day 45 results walkthrough with real numbers and honest commentary

Your ad spend goes directly to Google or Meta. We never hold your budget or charge a percentage of it. The $799 covers our strategy, our build, and our management. That is the complete picture. The minimum ad spend we recommend varies by your industry and target audience. We will walk you through the right number for your situation on the strategy call.

$1,500/mo

standard rate from month two

Month to month

no lock-in after month one

Your call

continue or walk away, genuinely no pressure

Our commitment

We set a realistic, agreed target before we start. Miss it and month two is on us.

THE WESTEND COMMITMENT

Before we run a single ad, we sit down and agree a specific target together. Not a number we pull out of the air to sound impressive. A target based on your industry, your ad spend, and what the data says is genuinely achievable for your situation.

If we run a full campaign and fall short of that agreed number, we do not invoice for month two. We keep working until we hit it. This is not a legal obligation. It is how we choose to operate, because we only want to take on clients we are confident we can deliver results for.

One condition worth being upfront about: the commitment applies when your ad spend meets the minimum threshold for your industry. There is no point setting a lead target for a budget that the maths simply cannot support. We will be completely transparent about this on the strategy call before anything is agreed or paid.

We do not get paid to try. We get paid to deliver.

Apply for your first month

Frequently Asked Questions

The things everyone asks before they apply.

Why does the ad spend minimum depend on my industry?

Different industries have very different advertising costs. A plumber running Google Ads in Melbourne pays around $7 to $9 per click. A restaurant on Meta might pay under $2. The number of leads a given budget can generate varies dramatically depending on where you advertise and what your customers are searching for. Rather than give everyone the same minimum and overpromise for some industries, we look at your specific situation on the strategy call and tell you honestly what budget is needed to generate meaningful results. If your current budget is too low to work with, we will tell you that too, before you spend a cent with us.

What does the agreed target actually mean?

Before we start, we agree a specific number of verified enquiries or leads based on your industry benchmarks, your ad spend, and your offer. We put it in writing. If we do not hit it by day 45, month two is at no charge and we keep working until we do. The target is set to be ambitious but genuinely achievable. We are not in the business of setting targets we cannot reach just to sound impressive in a landing page.

Is the $799 on top of my ad spend?

Yes. The $799 is our management fee covering strategy, build, creative, and active management for the month. Your ad spend goes directly to Google or Meta and is completely separate. We never hold your budget or take a percentage of it. How much you should spend on the platforms depends on your industry, which we cover on the strategy call.

I have been burned by an agency before. Why is this different?

We hear this often and it is a completely reasonable concern. The structural difference is that you pay a reduced first month, see real results across 45 days, and decide from there whether we are worth $1,500 a month going forward. No long retainer commitment before you have seen what we can do, and a written commitment that if we fall short of the agreed target, month two is on us. The only way that offer makes sense for us is if we are confident in our own work.

What happens at the end of the 45 days?

We walk through everything together. Leads generated, cost per lead, what performed well, what we would sharpen. If you want to continue, management moves to $1,500 per month on a month-to-month basis with no lock-in. If you do not want to continue, there is no invoice, no pressure, and no awkward follow-up sales calls. Everything we built during the month is yours to keep.

Can you run ads on Instagram as well as Facebook?

Yes. Both platforms are managed through Meta Ads Manager. Most campaigns run across both with placement-specific creative.

OUR PROCESS

How We Build and Manage Your Paid Advertising

Every business has different objectives. We match the right campaign type — or combination of types — to your specific goals and budget.

Our Process

Step 1

Pixel Audit and Tracking Setup

  • Audit existing Meta Pixel or install fresh.

  • Verify standard events, set up Conversions API for server-side tracking, connect to GA4 for cross-channel attribution.

  • No campaign launches without verified event data.

Step 2

Audience Research and Persona Mapping

  • Analyse existing customer data, website analytics, and Meta audience insights.

  • Build three-tier audience map:

    • cold (interest/demographic/lookalike),

    • warm (website visitors, video viewers, page engagers),

    • hot (customer list, recent enquirers).

Step 3

Creative Strategy and Asset Production

  • Develop creative brief for each campaign based on target audience and objective.

  • In-house production available via Westend Photography where scoped.

Step 4

Campaign Architecture Build

  • Full campaign structure in Meta Ads Manager.

  • 2 to 3 ad sets per campaign testing different audience hypotheses.

  • 2 to 3 creative variants per ad set.

  • Clean structure enabling testing without audience overlap.

Step 5

Ad Copywriting and CTA Optimisation

  • All ad copy written per audience segment:

    • cold copy educates and intrigues.

    • warm copy reminds and reassures.

    • hot copy creates urgency.

  • Specific CTAs, not generic Learn More.

Step 6

Launch and Learning Phase Management

  • Monitor spend, CPM, CTR, and early conversion signals daily.

  • Avoid significant changes during learning phase.

  • Budget managed carefully for efficient algorithm learning.

Step 7

Weekly Optimisation and Creative Testing

  • Budget reallocation from underperforming to overperforming ad sets.

  • New creative variants introduced regularly.

  • Every change logged with reason and expected outcome

Step 8

Monthly Reporting and Strategy Review

  • Report covers: spend, leads or purchases, cost per result, ROAS, creative performance, audience performance, and 30-day forward plan.

What's Included

Everything You Need to Succeed with Meta Ads

No hidden fees, no junior account managers, no black-box reporting. Here's exactly what you get.

Infrastructure

Meta Business Manager Setup

Full account configuration, Pixel installation, and Conversions API integration for accurate server-side tracking.

Audiences

Custom Audience Builds

Precision audiences built from website visitors, customer lists, video viewers, and page engagers.

Audiences

Lookalike Audience Creation

Algorithmically matched audiences that mirror your highest-value customers at scale.

Campaigns

Full Campaign Build

Campaigns structured across Lead Generation, Conversion, Traffic, and Awareness objectives.

Campaigns

Ad Copywriting

Conversion-focused copy written for every ad variant. Hooks, body, and calls-to-action.

Campaigns

Creative Production Brief

Detailed creative brief and asset guidance so your visuals perform from day one.

Infrastructure

Instant Form Setup

Native lead forms configured and optimised for maximum completion rates inside Meta.

Infrastructure

Catalogue Integration

Product feed connected and dynamic ad templates built for eCommerce retargeting.

Ongoing

Weekly Optimisation

Ongoing bid management, audience refinement, and creative rotation to compound performance.

Ongoing

Monthly Performance Report

A clear, executive-level report covering spend, results, trends, and next-month priorities.

Ongoing

Live Looker Studio Dashboard

Real-time reporting dashboard you can access anytime, no waiting for monthly updates.

Ongoing

Monthly Strategy Call

Dedicated call to align on performance, review creative, and plan the next campaign cycle.

Ready to scale your business with Meta Ads?

Book a free strategy call and get a custom campaign roadmap — no obligation.

Client Love

What our clients say.

Your ads have had long enough
to figure themselves out.
Give us 45 days.

$799 for your first month. Five spots available. Results on the table at day 45 and you decide what comes next.

Westend Digital Logo

Melbourne, VIC

Industries

Built for the ambitious.

Our strategies are shaped by hundreds of campaigns across multiple industries, giving us vertical-specific insight into what drives attention, conversion, and retention in different markets.

Healthcare

Patient acquisition and practice growth done compliantly and with measurable results.

Real Estate

From listing promotions to long-term brand authority. Buyers, landlords, and sellers.

eCommerce

Traffic, ROAS, and repeat purchase all three levers, managed together.

Trades & Construction

Booked jobs and qualified enquiries, not vanity clicks from people who'll never convert.

Professional Services

Authority positioning and lead generation for accountants, lawyers, consultants, and coaches.

Education

Enrolment -focused campaigns built around conversion intent.

NDIS & Disability

Ethical, compliant, and measurably effective growth, lead generation for registered providers.

Hospitality

Demand generation that increases bookings and repeat visits.

Work with us

Why West End?

Melbourne-Based Team

An in-house studio in Werribee real people, real proximity. No offshore handoffs or overnight delays when you need something urgent turned around.

No Lock-In Contracts

Earn the renewal monthly. We assume you can leave at any time — and prove you shouldn't.

Full-Funnel Ownership

From the first ad impression to the lifecycle email one accountable team managing every revenue touchpoint. No finger-pointing between agencies when results slip.

Transparent Reporting

Live dashboards you can access at any time, not a PDF that arrives 10 days after month-end. Your numbers, your way, whenever you need them.

Dedicated Account Manager

A senior strategist assigned to your account who knows your business model, your growth targets, and your P&L not a rotating junior who reads your brief fresh every call.

AI-Powered Campaigns

Internal tooling that runs creative testing, bid management, and audience segmentation 24/7 compounding results without compounding your headcount.

Award-Winning Photography In-House

Through Westend Photography our sister brand we produce commercial, brand, and product photography in-house. Your campaigns look different because the imagery actually is.

In House Podcast Studio

Westend Podcast, our sister studio at Level 1, 44 Watton Street, Werribee, is the only professional podcast production facility in Melbourne's west. Record, produce, and distribute a professional audio or video podcast to Spotify, Apple Podcasts, iHeartRadio, and YouTube without leaving the building.

Ready to scale unreasonably fast?

Book a free strategy call and get a custom campaign roadmap — no obligation.